Hello, I'm Simona
I work across product analytics, performance reporting, experimentation, and data visualisation, combining commercial experience with practical analytical solutions.
About me
I built my career in the UK, working across revenue reporting, business intelligence, and product analytics. That experience gave me a strong understanding of data quality, commercial performance, and the operational context behind the numbers.
Today, I apply that perspective to customer behaviour analysis, KPI development, A/B testing, dashboards, and performance reporting. I'm also completing a BSc in Data Science with The Open University and continuing to strengthen my skills in SQL and data visualisation.
Practical data and digital solutions designed to make reporting clearer, products easier to understand, and everyday work more efficient.
Clear Power BI, Excel, and Google Sheets reporting built around the metrics that matter to your business.
I can also automate recurring reports and manual workflows, helping reduce repetitive work and improve reporting consistency.
Understand customer behaviour, conversion funnels, and the performance of digital products.
I can help define success metrics, analyse experiments, identify friction points, and turn findings into practical recommendations.
Clean, responsive one-page websites for professionals and small businesses that need a clear and credible online presence.
This includes page structure, responsive styling, and a design aligned with your personal or business brand.
Selected examples of product analytics, workflow automation, process improvement, and digital projects.
A structured framework for interpreting experiments where the primary metric improves but conversion rate declines.
Guided decision-making in A/B testingA Google Apps Script solution that automatically processes Drive images and inserts them into a newly created Google Sheet.
Saved up to 2 hours per dayAutomated confirmation and reminder emails that improved attendee communication and reduced manual administration.
Faster communication and improved attendanceA responsive bilingual one-page portfolio designed and developed from scratch.
Branding and website designNeed support with dashboards, product analytics, workflow automation, or a one-page website? Tell me what you are working on and how I can help.
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