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Simona Sukyte

Product Data Analyst

I make dashboards useful, experiments measurable, and investigate why conversion dropped on Tuesday!

Work Experience

Product Analyst

musicMagpie · Stockport, United Kingdom

Feb 2023 - May 2026
  • Analysed large customer and behavioural datasets using Google Analytics, Bloomreach (Exponea), Decibel, and Power BI.
  • Defined and tracked key performance metrics to measure product performance and business impact.
  • Conducted data analysis and experimentation to identify opportunities for optimisation and growth.
  • Investigated trends, anomalies, and customer journey bottlenecks to support data-driven decisions.
  • Developed dashboards and automated reporting solutions for cross-functional stakeholders.
  • Partnered with Product, Engineering, UX, and Commercial teams to deliver insight-led improvements.

Sales Data Analyst

MoneySuperMarket.com Group · Ewloe, United Kingdom

Jul 2021 - Feb 2023
  • Developed and maintained automated data processes to improve reporting efficiency and reduce manual effort.
  • Performed data quality checks and audits to ensure accuracy, consistency, and reliability across reporting outputs.
  • Analysed complex sales and revenue datasets to identify trends, discrepancies, and business opportunities.
  • Identified process improvement opportunities and implemented automation solutions to increase operational efficiency.
  • Designed and enhanced automated Excel dashboards, improving reporting accuracy and supporting billing operations.
  • Collaborated with external providers and internal stakeholders to validate data, resolve issues, and improve data integration processes.

Revenue Analyst

MoneySuperMarket.com Group · Ewloe, United Kingdom

Mar 2021 - Jul 2021
  • Collaborated with external providers to ensure timely and accurate delivery of sales data in the required format.
  • Worked closely with commercial partners to improve data quality, completeness, and reporting accuracy.
  • Partnered with billing teams to validate revenue reporting and resolve data discrepancies.
  • Performed data validation and reconciliation checks, investigating missing data, misattributed sales, and revenue adjustments.
  • Produced weekly and monthly performance reports for Home Services channels, comparing actual and expected results.
  • Calculated revenue accruals and revenue-per-transaction metrics, supporting forecasting and financial reporting activities.
Earlier finance and operations roles

High Complexity Caseworker (Litigation)

MBNA / Lloyds Banking Group · Chester · Jul 2020 - Mar 2021

Handled new client enquiries and file openings, drafted documents and correspondence, and investigated historical customer data to ensure completeness and accuracy. Provided administrative and legal support and identified opportunities to improve team processes.

Customer Financial Assistant

MBNA / Lloyds Banking Group · Chester · Apr 2020 - Jun 2020

Supported customers during the COVID-19 outbreak by handling enquiries, posting payments, processing chargebacks and refunds, reviewing accounts, and identifying system improvements.

PPI Caseworker (Contract)

MBNA / Lloyds Banking Group · Chester · Jul 2019 - Mar 2020

Investigated and resolved complaint cases using evidence and data, maintained CRM records, supported remediation work, and followed data-protection and Financial Conduct Authority processes.

Finance and Project Coordinator (Contract)

Hardhat Logistics Ltd · Liverpool · Oct 2018 - Jun 2019

Performed bank and customer-account reconciliations, managed intercompany recharges, allocated customer receipts, supported debt collection, and coordinated projects against agreed schedules.

Revenue Controller

Grosvenor Pulford Hotel · Chester · May 2018 - Sep 2018

Reconciled daily takings, prepared banking journals and period-end reports, resolved supplier-payment queries, monitored booking and billing systems, and supported stock-taking activities.

Accounts Assistant

Hallmark Llyndir Hall Hotel · Wrexham · Aug 2017 - May 2018

Maintained accounting records, reconciled payments and invoices, managed petty cash, processed supplier and sales invoices, and responded to invoice and payment queries.